My group and I thought that the 10 Rules of Engagement must go on the study guide. These rules can be found on page 190 in the text. Similar rules have been identified in some of the other books we have been reading. The Rules are extremely important, and if remembered, can truly help someone be a strong social media force.
Another piece of information my group and I found to be important was the list of the divisions of social media found on page 218. There are seven different workforces in the field of public relations that Solis highlighted in Part 4 of the text. These divisions are:
- Customer or product support
- Product and sales
- Marketing/PR
- Community
- Corporate communications
- Crisis
- Support
The last portion of the text my group and I added to the study guide was the information printed on pages 220-225. These five pages are about the elements of the conversation index. There are four pieces of the conversation index: listening, documentation, presentation and observation. The conversation index is also an applicable tool my classmates and I can use.
I thought this activity was fun and interesting. The games that were played resembled wheel of fortune, hangman and a true and false questioning game. Our professor gave away prizes to the winners of the games. Not only did I learn the information, I was super excited when I won the Wheel of Fortune/hangman game!
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