Videos and Podcasts

In class this week, we discussed podcasting and videos. We went more in depth in the discussions and looked at chapter six in David Scotts'  The New Rules of Marketing & PR, which focused heavily on podcasting. However, I tried the relate what we were talking about in class to work I am doing. This week I was able to relate the material we were covering in class with the job I have on campus.

For the last four years, I have worked for ONU's Sports Information Department. This year, the Communications and Marketing and Sports Information Departments created 30 second videos featuring ONU's student athletes. These videos have been used to create awareness about the excellence of our academic and athletic programs, highlight the achievements of ONU's student-athletes, and recruit future students. Here is the first video that was made.

This video has been viewed 1,718 times. The video plays on the JumboTron before basketball games, on ONU3TV, and in neighboring towns. This video was a success, which led to the creation of other videos. Here is another video highlighting other student-athletes who are successful on and of the court or field.

This video has 2,346 views. The Communications and Marketing Department have also created videos highlighting student life at Ohio Northern, which have been viewed over 4,000 times. It's clear, that even when dealing with a small market, videos and podcasts can be effective when reaching out to a target public.