For those of you that do not know, Daniel Lemin is a big deal. He graduated from Ohio Northern and went to do to public relations work for Google. Now, he owns in own PR firm called Social Studio. Daniel is an extremely successful professional and a very nice person too. I was lucky enough to meet him this year at ONU's PaRtner's Conference. He was the keynote speaker. He also came in and presented in my case studies class. This week, Daniel tweeted four times. His posts were all related to public relations like this one:
Cutting and insightful words of wisdom. Are we in a social media bubble? http://t.co/nEzavPS via @Econsultancy
Daniel adds links to his tweets very often, however he does not use hashtags very frequently. He also tweets at people in nearly all of his tweets and responds to people who tweet at him. The articles Daniel posted links to were interesting and though provoking. All of Daniel's tweets were public relations related. It was clear to me that Daniel uses his Twitter for professional purposes, versus only social. If you are not following him already, I recommend you do, especially if you are into public relations and social media.
The other professional I decided to follow more closely this week was Susan Slater. Susan is the public relations coordinator at Columbus Speech and Hearing. Susan has racked up nearly 3,000 tweets. She tends to tweet frequently during the day. Most of her tweets are about what she is doing during the day, something she finds to be interesting, or an entertaining fact. She is funny and upbeat about things through her tweets, like this one:
@ngiverson Happy Birthday, lady!! And, have fun at the dentist! Strange enough, I too enjoy having my teeth cleaned :-)
It looks like Susan uses her Twitter account primarily for social purposes. She often tweets at people and retweets other posts. She sometimes adds links or uses hashtags, but it is not very regularly. When she does add a link to her postings, it is usually connected with a unique news article.
One of the organizations I chose to evaluate this week was ESPN. ESPN tweets all the time, on average about ten times per day. ESPN is constantly posting tweets about scores to games, before, during, and after the contest. ESPN also uses Twitter to share information about athletes, like broken records, highlights from a game, or interesting facts. This tweet is a good example of a normal tweet from ESPN:
D-Wade puts on a show in the first half and drops 38 total points. 99-90, Heat take Game 1 - http://es.pn/lMHvLK
ESPN almost always will add a link to the tweet. The link is usually to a news article about a game. ESPN does not use hashtags very often, in fact I saw one tweet with a hashtag. If you like sports, you should definitely follow ESPN.
The second organization I analyzed during this week was PRSA. PRSA stands for the Public Relations Society of America. This organization is the parent society for one of the groups I am extremely involved with, the public relations student society of America. PRSA uses Twitter to post information about happenings in the world of public relations. The organization attaches links to articles in nearly ever tweet posted. Here is an example of a typical PRSA tweet:
Take a sneak peak at USA Today’s 2012 forecast for travel & hospitality trends @ #prsa T&T Conf. http://bit.ly/lRNBMZ #travelprsa
PRSA tweets often, around five or six times per day. PRSA tweets at people often and also utilizes hashtags well. In fact, there is a hashtag for this organization, #prsa. If you are interested in public relations, I highly recommend following PRSA.
I thought this assignment was interesting and fun. I am looking forward to reading the postings of my classmates and hopefully I will find some interesting professionals and organizations to follow.
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